We have for some time wondered about the benefits of advertising in the local press. With the advent of Google Street and Audio Tours on our site we do not see much point in paying premium rates for advertising in printed press which cannot produce the quality of pictures we require or convey the details of the property adequately. We also do not have much of a choice in local press advertising and the response rates are poor and is no reflection on the quality of the property.
We have conducted research in the UK (London, Scotland and Wales) as well as Guernsey and for such a small location, Jersey being the size of a small provincial town we cannot see that advertising even on a weekly basis can actually now beat use of our own website.
We are interested to know where you think the best place for advertising is now. Do you look in the local press, do you look on the internet at the agents website or the portal sites.
ND Estates are based in Jersey, Channel Islands and deal in the sales, lettings and management of property.
